How to use Navigora Scouter

What can you use Navigora Scouter for?

Scouter can help you:

• Find companies similar to your best customers

• Build more accurate prospect lists

• Discover opportunities outside your current market

• Prioritise companies by relevance

• Exclude unsuitable companies from the results

• Compare your example companies with the prospects found

• Save the best matches as a new company list

1. Choose your example companies

Begin by selecting a group of companies that represent the type of business you want to find.

You can add companies from an existing Navigora list or search for them directly inside Scouter. These companies form your example group, which Scouter uses as the basis for its search.

Suitable example companies could include:

• Your most profitable customers

• Customers with the strongest product fit

• Companies that convert quickly

• Successful customers from a specific industry

• Ideal partners or target accounts

The quality of your example group has a significant effect on the results. Choose companies that share the characteristics you genuinely want Scouter to look for.

2. Add companies to the comparison group

Add your selected companies to the Similar companies group.

Scouter analyses these companies and searches for businesses with comparable characteristics. You can use one company as a starting point, but a carefully selected group will usually provide a clearer picture of your ideal target.

For example, a software company could add five successful customers that:

• Operate in similar industries

• Have comparable employee numbers

• Share a similar financial profile

• Use similar technologies

• Have purchased the same solution

Scouter then uses the group’s shared characteristics to uncover new potential customers.

3. Exclude unsuitable companies

You can also add companies to the exclusion group.

Excluded companies are not used as positive examples and will not be included in the results. This is useful when a company may appear similar on paper but is not a suitable prospect.

Consider excluding:

• Existing customers you do not want in the results

• Competitors

• Companies with a poor product fit

• Businesses that are too small or too large

• Companies from unsuitable markets or segments

Exclusions help Scouter understand not only what you are looking for, but also what should be left out.

4. Adjust the search priorities

You can give additional weight to the factors that matter most in your search.

Scouter allows you to emphasise:

Location

Prioritise companies in the same areas as your example companies or select another municipality, region or subregion you want to target.

This is useful when entering a new market or finding companies within a particular sales territory.

Company size

Emphasise companies with a similar number of employees.

This helps you avoid results that are technically similar but too small or too large for your offering.

Online profile

Prioritise companies whose websites and online presence resemble those of your example group.

This can reveal similarities that traditional industry classifications do not capture.

Financial profile

Give greater importance to financial similarities, such as company size and business performance.

This is especially valuable when your ideal customers share a particular financial profile.

You do not need to emphasise every category. Prioritise only the characteristics that genuinely determine whether a company is a good prospect.

5. Start the search

Once you have created your example group, added any exclusions and adjusted the priorities, start Scouter.

The results section displays the 500 strongest matches, ranked according to how closely they resemble your example companies.

6. Filter the results

You can refine the results using filters such as:

• Industry

• Location

• Revenue

• Number of employees

• Financial result

• Navigora rating

• Availability of a phone number

• Availability of an email address

Filtering helps turn Scouter’s broad discovery results into a practical prospect list.

For example, you could search for companies similar to your best customers and then limit the results to businesses that:

• Operate in Stockholm region

• Employ at least 20 people

• Have a positive financial result

• Have an available decision-maker email address

7. Understand the match score

Each result includes a colour-coded match indicator.

The overall result is based on similarities across four areas:

• Finance: similarity in financial profile

• Location: geographical similarity

• Online profile: similarity between company websites and online presence

• Company fundamentals: similarities in basic company information

The colours indicate the strength of the match:

• Dark green: excellent match

• Light green: good match

• Yellow: satisfactory match

• Orange: moderate match

A company with the strongest overall score may not necessarily be the best prospect for every campaign. Review the individual categories to understand why the company was recommended.

8. Review individual companies

Select the arrow next to a company to open a quick summary.

The summary includes:

• Basic company information

• Financial information

• Management details

• The company’s match across the different categories

Select the company name to open its complete Navigora profile.

Before adding a company to your prospect list, check whether it has the right financial position, decision-makers, location and business model for your offering.

9. Save the best matches

Select the relevant companies and choose Add to list.

You can:

• Create a new company list

• Add the companies to an existing list

• Continue analysing the group

• Export the companies for sales activity

• Use the list in other Navigora features

Give the list a descriptive name, such as:

“SaaS prospects in Sweden”
“Companies similar to our best manufacturing customers”
“Priority prospects – 50–200 employees”

10. Analyse the full result group

Open the Summary section to compare your example companies with the companies Scouter found.

The companies are displayed in charts based on:

• Revenue

• Balance sheet

• Operating result

• Financial result

• Number of employees

• Navigora rating

• Industry

Select a chart segment to narrow the group further.

The location section places the companies on a map. Hover over a region to see how the companies are distributed between its municipalities.

Tips for better Scouter results

Use genuinely successful customers

Do not simply add your largest or most recognisable customers. Select companies that represent strong product fit, successful cooperation and realistic future opportunities.

Keep the example group focused

Combining unrelated customer types can produce unclear results. Create separate Scouter searches for different products, industries or customer profiles.

Use exclusions actively

Removing competitors, existing customers and unsuitable companies makes the final list more useful.

Adjust one priority at a time

Run an initial search with balanced criteria before heavily weighting a specific category. You can then compare how the results change.

Do not rely on the match colour alone

The score tells you how similar a company is to the example group, not whether it is ready to buy. Use company data, decision-maker information and relevant business signals to qualify the prospect further.

From your best customers to your next customers

Navigora Scouter turns the knowledge hidden in your existing customer base into a repeatable prospecting process.

Choose the companies that represent your ideal customer, adjust what matters most and let Scouter uncover the strongest matches. Your team can then spend less time searching through company databases and more time approaching prospects with genuine potential.